The global market :developing a strategy to manage across borders /

Other Authors: Deshpande, Rohit, Quelch, John A.
Format: Book
Language:English
Published: San Francisco : Jossey-Bass , c2004 .
Edition:1st ed.
Subjects:
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245 0 4 |a The global market :developing a strategy to manage across borders /  |c John Quelch, Rohit Deshpande, editors 
250 |a 1st ed. 
260 |a San Francisco :  |b Jossey-Bass ,  |c c2004 . 
300 |a viii, 424 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references (p. 361-386) and index. 
650 1 0 |a Export marketing  |x Management 
650 1 0 |a Globalization 
650 1 0 |a International business enterprises  |x Marketing 
700 1 |a Deshpande, Rohit 
700 1 |a Quelch, John A. 
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