Description: The global market :developing a strategy to manage across borders /

Other Authors:	Deshpande, Rohit, Quelch, John A.
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass , c2004 .
Edition:	1st ed.
Subjects:	Export marketing > Management Globalization International business enterprises > Marketing

Physical Description:	viii, 424 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references (p. 361-386) and index.
ISBN:	0787968579