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|a 0471470643
|z (paper/website)
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| 082 |
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|a 658.802
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| 100 |
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|4 aut
|a Berry, Michael J. A.
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| 245 |
1 |
0 |
|a Data mining techniques :for marketing, sales, and customer relationship management /
|c Michael J.A. Berry, Gordon S. Linoff
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| 250 |
|
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|a 2nd ed.
|
| 260 |
|
|
|a Indianapolis :
|b Wiley ,
|c c2004 .
|
| 300 |
|
|
|a xxv, 643 p. :
|b ill., 1 map ;
|c 24 cm.
|
| 505 |
1 |
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|a Why and whatis data mining?
|
| 505 |
1 |
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|a The virtuous cycle of data mining
|
| 505 |
1 |
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|a Data mining methodology and best practices
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| 505 |
1 |
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|a Data mining applications in marketing and customer relationship management
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| 505 |
1 |
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|a The lure of statistics : data mining using familiar tools
|
| 505 |
1 |
|
|a Decision trees
|
| 505 |
1 |
|
|a Artificial neural networks
|
| 505 |
1 |
|
|a Nearest neighbor approaches : memory-based reasoning and collaborative filtering
|
| 505 |
1 |
|
|a Market basket analysis and association rules
|
| 505 |
1 |
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|a Link analysis
|
| 505 |
1 |
|
|a Automatic cluster detection
|
| 505 |
1 |
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|a Knowing when to worry : hazard functions and survival analysis in marketing
|
| 505 |
1 |
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|a Genetic algorithms
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| 505 |
1 |
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|a Data mining throughout the customer life cycle
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| 505 |
1 |
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|a Data warehousing, OLAP, and data mining
|
| 505 |
1 |
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|a Building the data mining environment
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| 505 |
1 |
|
|a Preparing data for mining
|
| 505 |
1 |
|
|a Putting data mining to work .
|
| 650 |
1 |
0 |
|a Business
|x Data processing
|
| 650 |
1 |
0 |
|a Data mining
|
| 650 |
1 |
0 |
|a Marketing
|x Data processing
|
| 700 |
1 |
|
|a Linoff, Gordon
|
| 952 |
|
|
|a GR-AtTEI
|b 59cc7b056c5ad13446fc81d1
|c 998a
|d 945l
|e 658.802 BER
|t 1
|x m
|z Books
|
