|
|
|
|
| LEADER |
00948nam a2200241 a 4500 |
| 001 |
850761 |
| 005 |
20171111231257.0 |
| 008 |
051128s2006n gr gr 000a0 eng d |
| 020 |
|
|
|a 0470091169
|z (pbk. : alk. paper)
|
| 082 |
0 |
|
|a 658.8
|
| 100 |
1 |
|
|4 aut
|a Kasper, Hans
|
| 245 |
1 |
0 |
|a Services marketing management :a strategic perspective /
|c Hans Kasper, Piet van Helsdingen, Mark Gabbott
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a Chichester, West Sussex, England ;
|
| 260 |
|
|
|a Hoboken, NJ :
|b John Wiley & Sons ,
|c c2006 .
|
| 300 |
|
|
|a xvii, 554 p. :
|b ill. ;
|c 26 cm.
|
| 500 |
|
|
|a Subtitle on 1999 ed.: An international perspective.
|
| 504 |
|
|
|a Includes bibliographical references (p. 511-542) and index.
|
| 650 |
1 |
0 |
|a Customer services
|x Marketing
|x Management
|
| 650 |
1 |
0 |
|a Service industries
|x Marketing
|
| 700 |
1 |
|
|a Gabbott, Mark
|x Management
|
| 700 |
1 |
|
|a Helsdingen, Piet van.
|
| 952 |
|
|
|a GR-AtTEI
|b 59cc7aab6c5ad13446fc710e
|c 998a
|d 945l
|e 658.8 KAS
|t 1
|x m
|z Books
|
