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050516s2005n gr gr 000a0 eng d |
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|a 0470012838
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|a 658.827
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| 100 |
1 |
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|4 aut
|a Ford, Kevin
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| 245 |
1 |
0 |
|a Brands laid bare :using market research for evidence-based brand management /
|c Kevin Ford
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| 260 |
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|a Chichester, West Sussex, England ; Hoboken, NJ :
|b John Wiley & Sons ,
|c c2005 .
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| 300 |
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|a viii, 158 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes index.
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| 650 |
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|a Brand name products
|x Management
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| 650 |
1 |
0 |
|a Marketing research
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| 952 |
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|a GR-AtTEI
|b 59cc7a7e6c5ad13446fc6840
|c 998a
|d 945l
|e 658.827 FOR
|t 1
|x m
|z Books
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