Brands laid bare :using market research for evidence-based brand management /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons ,
c2005 .
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| Subjects: |
| Physical Description: | viii, 158 p. : ill. ; 24 cm. |
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| Bibliography: | Includes index. |
| ISBN: | 0470012838 |