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Reverse psychology marketing :
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Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game /
Main Author:
Sinha, Indrajit
Corporate Author:
Palgrave Macmillan
Other Authors:
Foscht, Thomas
Format:
Book
Language:
English
Published:
Hampshire:
Palgrave Macmillan,
c2007
Subjects:
Marketing
>
Psychological aspects
Markets
>
Social aspects
Μάρκετινγκ ΙΙ
>
ΔΕΟ 33
Holdings
Description
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