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| LEADER |
00757nam a2200205 a 4500 |
| 001 |
834571 |
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20171111231242.0 |
| 008 |
091030s2008 nyuab gr 00110 eng |
| 020 |
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|a 9780071277471
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| 082 |
0 |
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|2 22
|a 658.8
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| 100 |
1 |
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|a Cannon, Joseph P.
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| 245 |
1 |
0 |
|a Basic marketing :
|b a global-managerial approach /
|c Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy
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| 250 |
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|a 16th ed.
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| 260 |
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|a Boston :
|b McGraw-Hill,
|c c2008.
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| 300 |
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|a 1 v. (various pagings) :
|b col. ill., col. maps ;
|c 27 cm.
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| 504 |
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|a Includes bibliographical references and indexes.
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| 650 |
1 |
0 |
|a Marketing
|x Management
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| 700 |
1 |
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|a Perreault, William D.
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| 700 |
1 |
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|a McCarthy, E. Jerome
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| 952 |
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|a GR-AtTEI
|b 59cc78b96c5ad13446fc0f17
|c 998a
|d 945l
|e 658.8 CAN
|t 1
|x m
|z Books
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