Description: Basic marketing :

Main Author:	Cannon, Joseph P.
Other Authors:	Perreault, William D., McCarthy, E. Jerome
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill, c2008.
Edition:	16th ed.
Subjects:	Marketing > Management

Physical Description:	1 v. (various pagings) : col. ill., col. maps ; 27 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	9780071277471