Advertising today /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Phaidon,
2004.
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| Subjects: |
Table of Contents:
- Introduction : why advertising matters, honestly
- When ads got smart
- A new visual language emerges
- The cinematic new wave of commercials
- Nike and the postmodern ad revolution
- The rise of "oddvertising"
- Pushing the limits
- The faces of advertising
- Advertising as an agent of social change
- The new commandments
- Dreams of cream
- The new global hot spots
- Guerilla advertising : taking it to the streets
- The next wave.