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|2 22
|a 659.1
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| 100 |
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|4 aut
|a Berger, Warren.
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| 245 |
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|a Advertising today /
|c Warren Berger.
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| 260 |
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|a London :
|b Phaidon,
|c 2004.
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| 300 |
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|a 512 p. :
|b ill. (some col.) ;
|c 30 cm.
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| 504 |
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|a Includes bibliographical references (p. 494-499) and index.
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| 505 |
0 |
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|a Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.
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| 650 |
1 |
0 |
|a Advertising
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| 650 |
1 |
0 |
|a Advertising
|x History.
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| 650 |
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0 |
|a Advertising
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| 650 |
1 |
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|a Art and industry.
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| 952 |
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|a GR-AtTEI
|b 59cc78a06c5ad13446fc0a80
|c 998a
|d 945l
|e 659.1 BER
|t 1
|x m
|z Books
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