Branding governance : a participatory approach to the brand building process /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chichester ;
John Wiley & Sons,
c2007.
Hoboken, NJ : |
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip079/2007004231.html http://www.loc.gov/catdir/enhancements/fy0741/2007004231-d.html |
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| 100 | 1 | |4 aut |a Ind, Nicholas | |
| 245 | 1 | 0 | |a Branding governance : |b a participatory approach to the brand building process / |c Nicholas Ind and Rune Bjerke. |
| 260 | |a Chichester ; | ||
| 260 | |a Hoboken, NJ : |b John Wiley & Sons, |c c2007. | ||
| 300 | |a xii, 276 p. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 1 | 0 | |a Product management |
| 700 | 1 | |a Bjerke, Rune. | |
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