Branding governance : a participatory approach to the brand building process /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chichester ;
John Wiley & Sons,
c2007.
Hoboken, NJ : |
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip079/2007004231.html http://www.loc.gov/catdir/enhancements/fy0741/2007004231-d.html |
| Physical Description: | xii, 276 p. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470030752(cloth) |