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In search of a new logic for marketing : foundations of contemporary theory /
Main Author:
Gronroos, Christian 1947-
(Author)
Format:
Book
Language:
English
Published:
Chichester, West Sussex, England ;
J. Wiley & Sons ,
c2007 .
Hoboken, NJ :
Subjects:
Μάρκετινγκ
Marketing
Service industries
>
Marketing
Holdings
Description
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