In search of a new logic for marketing : foundations of contemporary theory /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex, England ;
J. Wiley & Sons ,
c2007 .
Hoboken, NJ : |
| Subjects: |
| Physical Description: | 223 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470061299 |