Description: Advertising and the mind of the consumer :

Main Author:	Sutherland, Max (Author)
Other Authors:	Sylvester, Alice K.
Format:	Book
Language:	English
Edition:	2nd ed.
Subjects:	Διαφήμιση > Ψυχολογικές απόψεις Advertising > Psychological aspects Καταναλωτική συμπεριφορά Consumer behavior Καταναλωτές Consumers Consumers > Attitudes Consumers > Psychology

Item Description:	"New revised international edition"--Cover.
Physical Description:	xv, 326 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (p. 304-315) and index.
ISBN:	1865082317