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Advertising and the mind of th...
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Advertising and the mind of the consumer : what works, what doesnʹt, and why /
Main Author:
Sutherland, Max
(Author)
Other Authors:
Sylvester, Alice K.
Format:
Book
Language:
English
Edition:
2nd ed.
Subjects:
Διαφήμιση
>
Ψυχολογικές απόψεις
Advertising
>
Psychological aspects
Καταναλωτική συμπεριφορά
Consumer behavior
Καταναλωτές
Consumers
Consumers
>
Attitudes
Consumers
>
Psychology
Holdings
Description
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659.101 9 SUT
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