Innovation management and new product development /

Main Author: Trott, Paul
Format: Book
Language:English
Published: Harlow : Financial Times Prentice Hall, 2011.
Edition:5th ed.
Series:Management and business studies
Subjects:
Physical Description:xxviii, 620 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0273736566 (pbk.)