Social media marketing : an hour a day /
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Indianapolis, Ind.:
Wiley,
2008
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| Series: | Serious skills
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| Subjects: |
Table of Contents:
- Part I The foundation of social media - Backlash
- The marketer's dilemma
- What is social media?
- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web
- Week 2: The social feedback cycle
- Week 3: Touchpoint analysis
- Week 4: Influence and measurement
- Part III Month 2: Social media channels - Week 1: Build a social media campaign
- Week 2: Social platforms
- Week 3: Social content: multimedia
- Week 4: Social content: reviews, ratings, and recommendations
- Week 5: Social interactions
- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI
- Week 2: Present your social media plan