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01393nam a2200217 a 4500 |
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20171111231110.0 |
| 008 |
111202s2008 gr r 000 0 eng d |
| 020 |
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|a 9780470344026
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| 040 |
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|a GR-KoDPT
|b gre
|e AACR2
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| 050 |
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|a HF5414
|b .E93 2008
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| 100 |
1 |
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|a Evans, Dave,
|d 1956-
|
| 245 |
1 |
0 |
|a Social media marketing :
|b an hour a day /
|c Dave Evans
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| 260 |
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|a Indianapolis, Ind.:
|b Wiley,
|c 2008
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| 300 |
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|a xxii, 409 σ. :
|b εικ. ;
|c 24 εκ.
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| 490 |
0 |
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|a Serious skills
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| 504 |
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|a Περιέχει βιβλιογραφικές παραπομπές και ευρετήριο
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| 505 |
0 |
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|a Part I The foundation of social media - Backlash -- The marketer's dilemma -- What is social media? -- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web -- Week 2: The social feedback cycle -- Week 3: Touchpoint analysis -- Week 4: Influence and measurement -- Part III Month 2: Social media channels - Week 1: Build a social media campaign -- Week 2: Social platforms -- Week 3: Social content: multimedia -- Week 4: Social content: reviews, ratings, and recommendations -- Week 5: Social interactions -- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI -- Week 2: Present your social media plan
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| 650 |
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0 |
|a Social media
|x Marketing
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| 710 |
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|a Wiley
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| 952 |
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|a GR-KoDPT
|b 59cc24ba6c5ad13446f93192
|c 998a
|d 945l
|e HF5414
|t 1
|x m
|z Books
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