Description: How to win campaigns :

Main Author:	Rose, Chris, 1956-
Format:	Book
Language:	English
Published:	London ; Sterling, VA : Earthscan, 2005
Subjects:	Social action Communication in social action Social marketing Persuasion (Psychology) Publicity

Physical Description:	xxiv, 231 p. : ill. ; 23 cm
Bibliography:	Includes bibliographical references (p. [202]-224) and index
ISBN:	9781853839627