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| LEADER |
00947nam a2200217 a 4500 |
| 001 |
705026 |
| 005 |
20171111231044.0 |
| 008 |
090828s2005 nyu b 001 0 eng d |
| 020 |
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|a 9781587992056(v.4)
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| 082 |
0 |
4 |
|2 22
|a 658.83028
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| 100 |
1 |
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|a Bruner, Gordon C.,
|d 1954-
|
| 245 |
1 |
0 |
|a Marketing scales handbook :
|b a compilation of multi-item measures for consumer bahavior & advertising /
|c Gordon C. Bruner II, Paul J. Hensel, Karen E. James
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| 260 |
|
|
|a Chicago, Ill. :
|b American Marketing Association,
|c c2005
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| 300 |
|
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|a v. <4>, xxii, 842 p. ;
|c 25 cm
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| 500 |
|
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|a Published in association with the American Marketing Association
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing research
|x Statistical methods
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| 650 |
|
0 |
|a Scaling (Social sciences)
|
| 700 |
1 |
|
|a Hensel, Paul J.
|
| 710 |
2 |
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|a American Marketing Association
|
| 952 |
|
|
|a GR-ThIHU
|b 59cc21196c5ad13446f89b97
|c 998a
|d 945l
|e 658.83028 BRU
|t 1
|x m
|z Books
|
