Marketing scales handbook : a compilation of multi-item measures for consumer bahavior & advertising /
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| Format: | Book |
| Language: | English |
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Chicago, Ill. :
American Marketing Association,
c2005
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| Item Description: | Published in association with the American Marketing Association |
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| Physical Description: | v. <4>, xxii, 842 p. ; 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781587992056(v.4) |