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090827s2006 njua b 001 0 eng d |
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|a 9780471271338
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0 |
4 |
|2 22
|a 658.8120285574
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| 100 |
1 |
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|a Kumar, V.,
|d 1957-
|
| 245 |
1 |
0 |
|a Customer relationship management :
|b a database approach /
|c V. Kumar, Werner J. Reinartz
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| 260 |
|
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|a Hoboken, N.J. :
|b Wiley,
|c c2006
|
| 300 |
|
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|a xxiv, 323 p. :
|b ill. ;
|c 26 cm
|
| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Customer relations
|x Management
|
| 650 |
|
0 |
|a Customer relations
|x Data processing
|
| 700 |
1 |
|
|a Reinartz, Werner J.
|
| 952 |
|
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|a GR-ThIHU
|b 59cc21166c5ad13446f89b4b
|c 998a
|d 945l
|e 658.8120285574 KUM
|t 1
|x m
|z Books
|
