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20171111231044.0 |
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090827s2008 njua b 001 0 eng d |
| 020 |
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|a 9780470694275
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4 |
|2 22
|a 658.802
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|a Strategic market creation :
|b a new perspective on marketing and innovation management /
|c edited by Karin Tollin and Antonella Caru
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| 260 |
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|a Hoboken, NJ :
|b John Wiley & Sons Inc.,
|c 2008
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| 300 |
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|a xxiv 439 p. :
|b ill. ;
|c 25 cm
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Marketing
|x Management
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| 650 |
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0 |
|a Product management
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| 700 |
1 |
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|a Tollin, Karin
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| 700 |
1 |
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|a Carù, Antonella
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| 952 |
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|a GR-ThIHU
|b 59cc21146c5ad13446f89b15
|c 998a
|d 945l
|e 658.802 STR
|t 1
|x m
|z Books
|
