Strategic market creation : a new perspective on marketing and innovation management /
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons Inc.,
2008
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| Subjects: |
| Physical Description: | xxiv 439 p. : ill. ; 25 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470694275 |