Strategic marketing : an introduction /

Main Author: Proctor, Tony
Format: Book
Language:English
Published: London ; New York : Routledge, 2008
Edition:2nd ed.
Subjects:
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245 1 0 |a Strategic marketing :   |b an introduction /   |c Tony Proctor 
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300 |a xii, 335 p. :   |b ill. ;   |c 26 cm 
504 |a Includes bibliographical references (p. 317-330) and index 
650 0 |a Marketing   |x Decision making 
650 0 |a Marketing   |x Management 
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