Description: Strategic marketing :

Main Author:	Proctor, Tony
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2008
Edition:	2nd ed.
Subjects:	Marketing > Decision making Marketing > Management

Physical Description:	xii, 335 p. : ill. ; 26 cm
Bibliography:	Includes bibliographical references (p. 317-330) and index
ISBN:	9780415458177