Foundations of marketing theory : toward a general theory of marketing /

Main Author: Hunt, Shelby D.
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, 2002
Subjects:
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100 1 |a Hunt, Shelby D. 
245 1 0 |a Foundations of marketing theory :   |b toward a general theory of marketing /   |c Shelby D. Hunt. 
260 |a Armonk, N.Y. :   |b M.E. Sharpe,   |c 2002 
300 |a xv, 323 p. :   |b ill. ;   |c 25 cm 
504 |a Includes bibliographical references (p. 289-308) and index 
650 0 |a Marketing 
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