Foundations of marketing theory : toward a general theory of marketing /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Armonk, N.Y. :
M.E. Sharpe,
2002
|
| Subjects: |
| Physical Description: | xv, 323 p. : ill. ; 25 cm |
|---|---|
| Bibliography: | Includes bibliographical references (p. 289-308) and index |
| ISBN: | 9780765609304 |