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00885nam a2200241 a 4500 |
| 001 |
704759 |
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20171111231044.0 |
| 008 |
090826s2007 njua b 001 0 eng d |
| 020 |
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|a 9780132056762
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| 082 |
0 |
4 |
|2 22
|a 658.8
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| 100 |
1 |
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|a Lovelock, Christopher H.
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| 245 |
1 |
0 |
|a Services marketing :
|b people, technology, strategy /
|c Christopher Lovelock, Jochen Wirtz
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| 250 |
|
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|a 6th ed.
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| 260 |
|
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|a Upper Saddle River, N.J. :
|b Pearson Prentice Hall,
|c c2007
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| 300 |
|
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|a xx, 648 p. :
|b ill. ;
|c 28 cm
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| 500 |
|
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|a "Pearson international edition"--Cover
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| 504 |
|
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|a Includes bibliographical references and index
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| 650 |
|
0 |
|a Marketing
|x Management
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| 650 |
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0 |
|a Professions
|x Marketing
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| 650 |
|
0 |
|a Service industries
|x Marketing
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| 650 |
|
0 |
|a Customer services
|x Marketing
|
| 700 |
1 |
|
|a Wirtz, Jochen
|
| 952 |
|
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|a GR-ThIHU
|b 59cc21106c5ad13446f89a80
|c 998a
|d 945l
|e 658.8 LOV
|t 1
|x m
|z Books
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