Services marketing : people, technology, strategy /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2007
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| Edition: | 6th ed. |
| Subjects: |
| Item Description: | "Pearson international edition"--Cover |
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| Physical Description: | xx, 648 p. : ill. ; 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780132056762 |