Marketing : concepts and strategies /

Other Authors: Dibb, Sally
Format: Book
Language:English
Published: Boston ; Abingdon : Houghton Mifflin, c2006
Edition:5th European ed.
Subjects:
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300 |a xviii, 878 p. :   |b col. ill. ;   |c 26 cm 
500 |a Previous ed.: 2001 
504 |a Includes bibliographical references and index 
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