Marketing : concepts and strategies /
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston ; Abingdon :
Houghton Mifflin,
c2006
|
| Edition: | 5th European ed. |
| Subjects: |
| Item Description: | Previous ed.: 2001 |
|---|---|
| Physical Description: | xviii, 878 p. : col. ill. ; 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780618532032 |