The business of intellectual property /
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| Format: | Book |
| Language: | English |
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New York :
Oxford University Press,
2008
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Table of Contents:
- Short stories
- The intellectual property economy
- Information assets
- Using information assets to create value : creativity, invention, and innovation
- Attaching intellectual property to information assets
- Strategic implications for business
- Strategic considerations in innovation
- Linking innovation, business, and intellectual property
- Elements of intellectual property strategies from successful companies
- The value extraction points-understanding the business model and the value chain
- Extracting value from intellectual property
- Developing a value creation intellectual property strategy
- Implementing the value creation strategy
- Acquiring information assets
- Protecting information assets
- Extracting value from information assets
- Managing the program