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01511nam a2200193 a 4500 |
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701344 |
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20171111231041.0 |
| 008 |
090620s2008 nyua b 001 0 eng d |
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|a 9780195338386
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| 082 |
0 |
4 |
|2 22
|a 346.73048
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| 100 |
1 |
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|a Arena, Christopher M.
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| 245 |
1 |
4 |
|a The business of intellectual property /
|c Christopher M. Arena, Eduardo M. Carreras
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| 260 |
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|a New York :
|b Oxford University Press,
|c 2008
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| 300 |
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|a xi, 398 p. :
|b ill. ;
|c 24 cm
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a Short stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention, and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Linking innovation, business, and intellectual property -- Elements of intellectual property strategies from successful companies -- The value extraction points-understanding the business model and the value chain -- Extracting value from intellectual property -- Developing a value creation intellectual property strategy -- Implementing the value creation strategy -- Acquiring information assets -- Protecting information assets -- Extracting value from information assets -- Managing the program
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| 650 |
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0 |
|a Intellectual property
|x Economic aspects
|z United States
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| 700 |
1 |
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|a Carreras, Eduardo M.
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| 952 |
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|a GR-ThIHU
|b 59cc20ab6c5ad13446f88bf6
|c 998a
|d 945l
|e 346.73048 ARE
|t 1
|x m
|z Books
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