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Marketing research : an applied approach /
Main Author:
Malhotra, Naresh K.
Corporate Author:
Financial Times Prentice-Hall
Other Authors:
Birks, David F.
Format:
Book
Language:
English
Published:
Welwyn Garden City:
Financial Times Prentice Hall,
c2007
Edition:
3rd European ed.
Subjects:
Marketing research
Marketing research
>
Methodology
Holdings
Description
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