Marketing research : an applied approach /

Main Author: Malhotra, Naresh K.
Corporate Author: Financial Times Prentice-Hall
Other Authors: Birks, David F.
Format: Book
Language:English
Published: Welwyn Garden City: Financial Times Prentice Hall, c2007
Edition:3rd European ed.
Subjects:
Physical Description:xxi, 835 σ. : εικ. (κυρίως έγχρ.) ; 27 εκ. + 1 οπτικό δίσκο λέιζερ H/Y (4 3/4 ίν.)
ISBN:0273706896