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| LEADER |
00688nam a2200181 a 4500 |
| 001 |
696071 |
| 005 |
20171111230502.0 |
| 008 |
140813s2008 enka b 001 0 eng d |
| 020 |
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|a 9780566087240
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| 082 |
0 |
4 |
|2 23
|a 658.827
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| 100 |
1 |
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|a Abrahams, David,
|d 1953-
|
| 245 |
1 |
0 |
|a Brand risk :
|b adding risk literacy to brand management /
|c by David Abrahams
|
| 260 |
|
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|a Aldershot, England ;
|b Gower,
|c c2008
|a Burlington, VT :
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| 300 |
|
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|a x, 212 p. :
|b ill. ;
|c 25 cm
|
| 504 |
|
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|a Includes bibliographical references (p. [201]-207) and index
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| 650 |
|
0 |
|a Branding (Marketing)
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| 650 |
|
0 |
|a Marketing
|x Risk management
|
| 952 |
|
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|a GR-ThIHU
|b 59cc20146c5ad13446f87529
|c 998a
|d 945l
|e 658.827 ABR
|t 1
|x m
|z Books
|
