Brand risk : adding risk literacy to brand management /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Aldershot, England ; Burlington, VT :
Gower,
c2008
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| Subjects: |
| Physical Description: | x, 212 p. : ill. ; 25 cm |
|---|---|
| Bibliography: | Includes bibliographical references (p. [201]-207) and index |
| ISBN: | 9780566087240 |