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00781nam a2200193 a 4500 |
| 001 |
696021 |
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20171111230502.0 |
| 008 |
140812s2010 enka b 001 0 eng d |
| 020 |
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|a 9780566091674
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| 082 |
0 |
4 |
|2 23
|a 338.477948
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| 100 |
1 |
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|a Wesley, David T. A.
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| 245 |
1 |
0 |
|a Innovation and marketing in the video game industry :
|b avoiding the performance trap /
|c David Wesley and Gloria Barczak
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| 260 |
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|a Farnham, Surrey, England :
|b Gower ;
|c c2010
|a Burlington, VT :
|b Ashgate,
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| 300 |
|
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|a xiv, 262 p. :
|b ill. ;
|c 25 cm
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| 504 |
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|a Includes bibliographical references (p. [229]-256) and index
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| 650 |
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0 |
|a Video games industry
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| 650 |
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0 |
|a Video games
|x Marketing
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| 700 |
1 |
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|a Barczak, Gloria
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| 952 |
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|a GR-ThIHU
|b 59cc20126c5ad13446f874f2
|c 998a
|d 945l
|e 338.477948 WES
|t 1
|x m
|z Books
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