Innovation and marketing in the video game industry : avoiding the performance trap /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Farnham, Surrey, England : Burlington, VT :
Gower ; Ashgate,
c2010
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| Subjects: |
| Physical Description: | xiv, 262 p. : ill. ; 25 cm |
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| Bibliography: | Includes bibliographical references (p. [229]-256) and index |
| ISBN: | 9780566091674 |