Global product : strategy, product lifecycle management and the billion customer question /

Main Author: Stark, John, 1948-
Format: Book
Language:English
Published: London : Springer, c2007
Series:Decision engineering
Subjects:
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245 1 0 |a Global product :   |b strategy, product lifecycle management and the billion customer question /   |c John Stark 
260 |a London :   |b Springer,   |c c2007 
300 |a xiii, 215 p. :   |b ill. ;   |c 24 cm 
490 0 |a Decision engineering 
504 |a Includes bibliographical references (p. [209]) and index 
650 0 |a Product life cycle 
650 0 |a Export marketing 
650 0 |a Product management 
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