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01448nam a2200193 a 4500 |
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689840 |
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20171111230457.0 |
| 008 |
130530s2009 maua b 001 0 eng d |
| 020 |
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|a 9781422124826
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| 082 |
0 |
4 |
|2 23
|a 658.514
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| 100 |
1 |
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|a Verganti, Roberto
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| 245 |
1 |
0 |
|a Design-driven innovation :
|b changing the rules of competition by radically innovating what things mean /
|c Roberto Vergant
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| 260 |
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|a Boston, Mass. :
|b Harvard Business Press,
|c c2009
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| 300 |
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|a xv, 272 p. :
|b ill. ;
|c 25 cm
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| 504 |
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|a Includes bibliographical references (p. [241]-259) and index
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| 505 |
0 |
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|a Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture
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| 650 |
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0 |
|a Technological innovations
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| 650 |
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0 |
|a Industrial management
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| 952 |
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|a GR-ThIHU
|b 59cc1f776c5ad13446f85a82
|c 998a
|d 945l
|e 658.514 VER
|t 8
|x m
|z Books
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