Design-driven innovation : changing the rules of competition by radically innovating what things mean /

Main Author: Verganti, Roberto
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business Press, c2009
Subjects:
Physical Description:xv, 272 p. : ill. ; 25 cm
Bibliography:Includes bibliographical references (p. [241]-259) and index
ISBN:9781422124826