Managing global customers : an integrated approach /

Main Author: Yip, George S.
Other Authors: Bink, Audrey J. M.
Format: Book
Language:English
Published: Oxford ; New York : Oxford University Press, 2007
Subjects:
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100 1 |a Yip, George S. 
245 1 0 |a Managing global customers :   |b an integrated approach /   |c George S. Yip, Audrey J. M. Bink 
260 |a Oxford ;   |b Oxford University Press,   |c 2007  |a New York :  
300 |a xiii, 272 p. ;   |c 24 cm 
504 |a Includes bibliographical references (p. 245-257) and index 
650 0 |a Customer relations   |x Management 
650 0 |a International business enterprises   |x Management 
700 1 |a Bink, Audrey J. M. 
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