Sustainability marketing : a global perspective /
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley and Sons,
2009
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| Subjects: |
Table of Contents:
- Marketing in the 21st century
- Framing sustainability marketing management
- Socio-ecological problems
- Consumer behaviour
- Sustainability marketing values and objectives
- Sustainability marketing strategies
- Customer solutions
- Communications
- Customer cost
- Convenience
- Sustainability marketing transformations
- Reframing sustainability marketing