|
|
|
|
| LEADER |
01010nam a2200193 a 4500 |
| 001 |
684755 |
| 005 |
20171111230452.0 |
| 008 |
120706s2009 enka b 001 0 eng d |
| 020 |
|
|
|a 9780470519226
|
| 082 |
0 |
0 |
|2 22
|a 658.802
|
| 100 |
1 |
|
|a Belz, Frank-Martin
|
| 245 |
1 |
0 |
|a Sustainability marketing :
|b a global perspective /
|c Frank Belz and Ken Peattie
|
| 260 |
|
|
|a Hoboken, NJ :
|b John Wiley and Sons,
|c 2009
|
| 300 |
|
|
|a xiv, 292 p. ;
|c 23 cm
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Peattie, Ken
|
| 952 |
|
|
|a GR-ThIHU
|b 59cc1f086c5ad13446f844d4
|c 998a
|d 945l
|e 658.802 BEL
|t 1
|x m
|z Books
|
