Made to stick : why some ideas survive and others die /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Random House,
c2008
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Table of Contents:
- Introduction: What sticks?
- 1. Simple
- 2. Unexpected
- 3. Concrete
- 4. Credible
- 5. Emotional
- 6. Stories
- Epilogue: What sticks