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00815nam a2200205 a 4500 |
| 001 |
682901 |
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20171111230451.0 |
| 008 |
120228s2008 nyu b 001 0 eng d |
| 020 |
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|a 9781400064281
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| 082 |
0 |
0 |
|2 22
|a 302.13
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| 100 |
1 |
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|a Heath, Chip
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| 245 |
1 |
0 |
|a Made to stick :
|b why some ideas survive and others die /
|c Chip Heath & Dan Heath
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| 260 |
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|a New York :
|b Random House,
|c c2008
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| 300 |
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|a 322 p. ;
|c 22 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks
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| 650 |
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0 |
|a Social psychology
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| 650 |
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0 |
|a Contagion (Social psychology)
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| 700 |
1 |
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|a Heath, Dan,
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| 952 |
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|a GR-ThIHU
|b 59cc1edb6c5ad13446f83bfa
|c 998a
|d 945l
|e 302.13 HEA
|t 1
|x m
|z Books
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